MARKETING INNOVATION DIRECTOR
Superagency in the workplace: Empowering people to unlock AI’s full potential
1. Prioritize Financial Health 2. Focus on Customer Experience 3. Streamline Operations 4. Master Marketing on a Budget 5. Stay Agile and Adapt 6. Invest in Yourself and Your Team 7. Network and Build Relationships 8. Plan for the Long Term (Due to technical issues, the search service is temporarily unavailable.) It seems like you’re…
MARKETING INNOVATION DIRECTOR
Marketing Innovation
Deconstructing the Marketing Innovation Director: Truth Beyond the Hype Digital transformation has created a new corporate battleground where technical expertise meets strategic vision. The Marketing Innovation Director role emerges not as a luxury but as the cornerstone of modern business survival. Having led digital transformations across multiple sectors, I’ve witnessed firsthand how this role bridges…
MARKETING INNOVATION DIRECTOR
10 Unmerciful Questions That Will Make Your Agency Sweat (and Reveal Their True Colors)
10 RUTHLESS QUESTIONS TO MAKE YOUR DIGITAL TRANSFORMATION CONSULTANT SWEAT If you want to separate the digital transformation experts from the buzzword merchants, you need to go deeper, darker, and more ruthless. These questions aren’t just tough—they’re designed to expose the cracks in a consultant’s facade, reveal their true capabilities, and force them to prove…
MARKETING INNOVATION DIRECTOR
Ai Innovation Salvaging Failed Implementations and Building Sustainable Solutions
The Digital Rescue Framework: Salvaging Failed Implementations and Building Sustainable Solutions Introduction: The Crisis of Digital Implementation Digital transformation initiatives fail at an alarming rate. According to recent industry data, nearly 70% of digital projects fail to meet their objectives, resulting in an estimated global waste of over $900 billion annually. Behind these statistics are…
MARKETING INNOVATION DIRECTOR
The Digital Delusion Killing Small Businesses
Small business owners and educators are drowning themselves in a fantasy that’s pure poison to their survival: they believe digital transformation requires technical sophistication. It doesn’t. The Brutal Truth While they obsess over AI algorithms and digital platforms they’ll never master, their real problem sits in plain sight: they’re solving for the wrong equation. They…
MARKETING INNOVATION DIRECTOR
Chapter 2: Corporate Stockholm Syndrome
Disaster Story: Qantas Airways’ Legacy System Addiction In 2018, Qantas Airways experienced an outage of their 40-year-old Amadeus reservation system that left passengers stranded across 15 airports. Check-in counters froze, boarding passes couldn’t be issued, and baggage systems failed. The airline’s backup procedures faltered as staff struggled with manual workarounds they had never properly practiced.…
MARKETING INNOVATION DIRECTOR
Navigating the Digital Landscape: Small Business Realities in Australia 2025
Introduction: The Digital Shift in Australian Small Businesses The landscape of small businesses in Australia is undergoing a profound transformation, primarily driven by the digital revolution. As we look toward 2025, it is essential to recognize how digital tools and platforms have become foundational to the survival and growth of small enterprises. The advent of…
MARKETING INNOVATION DIRECTOR
Digital Marketing Operations for RTOs: A Tools Perspective (Google Local, SEO, Social Media, and Beyond)
Simon Dodson Digital Introduction In today’s hyper-connected world, digital marketing is no longer optional for Registered Training Organizations (RTOs). To attract learners, engage stakeholders, and build a strong brand presence, RTOs must leverage the right tools and strategies. From Google Local to Search Engine Optimization (SEO), social media, and other digital marketing operations, this article…
MARKETING INNOVATION DIRECTOR
Top Digital Consultants in Australia
Unlocking digital success in Australia requires not only expertise but a thorough understanding of the evolving business landscape. In this article, we’ll explore some of the top consultants in Australia who are driving innovation and excellence. These professionals, like Simon Dodson, bring unique insights that empower businesses to excel in their digital transformations. Who Are…
MARKETING INNOVATION DIRECTOR
Digital Transformation In Australia
Digital Transformation: Revolutionizing Business Strategies for the Future Digital transformation stands at the forefront of modern business evolution, reshaping industries and redefining competitive landscapes. As organizations navigate this complex terrain, the need for expert guidance becomes increasingly apparent. Simon Dodson, a renowned digital transformation consultant, emphasizes the critical role of strategic planning in successful digital…