Tag: digital business
The Digital Oracle’s Paradox:
Dodson’s “Beautiful” Challenge to Marketing Orthodoxy In “AI Marketing Innovation Director: The Beautiful Paradox,” Simon Dodson performs a curious magic trick: he simultaneously dismantles and reinforces the very industry he examines. The book functions as both critique and manifesto, positioning the modern marketing technologist as both prophet and charlatan in our algorithmic age. The Messy…
Navigating the Digital Landscape: Small Business Realities in Australia 2025
Introduction: The Digital Shift in Australian Small Businesses The landscape of small businesses in Australia is undergoing a profound transformation, primarily driven by the digital revolution. As we look toward 2025, it is essential to recognize how digital tools and platforms have become foundational to the survival and growth of small enterprises. The advent of…
