Category: Digital transformation
The Digital Oracle’s Paradox:
Dodson’s “Beautiful” Challenge to Marketing Orthodoxy In “AI Marketing Innovation Director: The Beautiful Paradox,” Simon Dodson performs a curious magic trick: he simultaneously dismantles and reinforces the very industry he examines. The book functions as both critique and manifesto, positioning the modern marketing technologist as both prophet and charlatan in our algorithmic age. The Messy…
The Digital Delusion Killing Small Businesses
Small business owners and educators are drowning themselves in a fantasy that’s pure poison to their survival: they believe digital transformation requires technical sophistication. It doesn’t. The Brutal Truth While they obsess over AI algorithms and digital platforms they’ll never master, their real problem sits in plain sight: they’re solving for the wrong equation. They…
Chapter 2: Corporate Stockholm Syndrome
Disaster Story: Qantas Airways’ Legacy System Addiction In 2018, Qantas Airways experienced an outage of their 40-year-old Amadeus reservation system that left passengers stranded across 15 airports. Check-in counters froze, boarding passes couldn’t be issued, and baggage systems failed. The airline’s backup procedures faltered as staff struggled with manual workarounds they had never properly practiced.…